Avis Europe Good Corporate Citizens of the Society Essay

Avis Europe Good Corporate Citizens of the Society - Essay ExampleThe company is now enjoying round 16% market share in U.K. The company provides rental stations through three work formats such as corporate locations, agency location and franchise location. The Budget variety, belonging to Avis Europe in March 2003, provides for customers in above 1,000 places within 65 countries. These are contract-based firms with corporate offices in Austria and Switzerland, France and the UK. Avis Europe aims to be the leading rental car company while maintaining very high ethical standards. Avis works on the Philosophy of Kaizen or Continuous Improvement, which they coin by the phrase We Try Harder. A person named rabbit warren Avis founded Avis Europe. He was a war pilot who after being discharged from US war take came out to design his car rental company. He thought of tapping the niche market of Airport railway car Rental Service. The first airports the company tapped were Miami and Detroi t. The success of the company can be traced from the fact that in near seven years it rose to the second position behind companies like Hertz and Lazard Freres. Keeping in mind the philosophy of continuous improvement their mission is to build a long-term relationship with stakeholders in the business. They also consider customer faithfulness as the focus area. According to a survey writing prepared by U.S research organization, Avis is one of the top companies from the viewpoint of customer loyalty. Retention of customers in a highly competitive market is always a difficult task. Therefore, they are very much center on this. In terms of their vision, Avis Europe wants to establish themselves as good corporate citizens of the society. Gaining customer loyalty is their prime goal in this respect. They are also adopting many strategies to project themselves to the society as a good & responsible company. They are equally caring about their employees, suppliers, shareholders,enviro nment community and society.